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In today's fast-paced world, the need for convenience and efficiency in shopping has become more important than ever. With the increasing demand for online shopping, there has been a growing need for platforms that can bridge the gap between consumers and local markets.
Many individuals face challenges such as busy schedules, poor health, stress, or safety concerns, that prevent them from physically going to the local markets to purchase items they need. This results in a need for a solution that allows individuals shop from local markets from the comfort and safety of their homes.
To make it easier to shop for local markets around you. Tradr aims to meet that need by connecting individuals with shoppers who help them make purchases from local markets without the need for physical presence and guarantees the safest delivery of purchased items.
We started the process with some research to discover core pain points of our targer audience
Our research consisted of questionnaires and in-person interviews, resulting in the identification of three user groups: Shoppers, Buyers, and Price Comparers.
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Through data from research and analysis, I created user stories for our two primary user groups (Shopper/buyers).
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I created two user personas to represent these two user groups, the shopper and the buyer
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